Samaritaine : the new parisian experience
Founded by Ernest and Marie-Louie Cognac-Jaÿ in 1870, what started as a small boutique on rue de Pont-Neuf has become much more than just a department store: it has become the go-to destination in the heart of the capital.
In 2021, it’s reopening to unveil the exceptionally revived iconic Art Nouveau building along with a new contemporary structure on rue de Rivoli.
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LVMH has entrusted DFS, the world leader in the sale of luxury goods to travelers, with Samaritaine’s design and operation.
It now offers more than 20,000 square meters with over 600 iconic and avant-garde brands from the worlds of fashion, watchmaking and jewelry, as well as the largest beauty space in Europe.
